Marketing Manager, Retail, FMCG, Marketplaces, B2B, £45K

  • Location: London
  • Type: Permanent
  • Payment: £40000 - 45000
  • Per: Annum
  • Role: Other

Posted by : Chris Parsons

Email :

Marketing Manager – Retail, FMCG, Marketplaces, B2B – £45K + Package
An excellent opportunity has arisen with an big brand who provide data driven products and services to the world’s top retail companies. The Marketing Manager will be responsible for marketing services and standards to the retail sector and to create and deliver marketing campaigns as part of our broader support of the retail industry.

Job responsibilities
Working in collaboration with our engagement team marketing plan to achieve agreed business and marketing objectives, including:
·Collect all key industry insights to understand the market opportunities, member needs and competitor position for developing the service.
·Produce marketing communications to clearly articulate the benefits of the service.
·Produce marketing communications to support the engagement team helping to exceed agreed business targets

Campaign planning, management and delivery
Working closely with other members of the marketing services team, you will also:
·Plan, manage and deliver creative and impactful marketing campaigns to support our business needs for the retail sector
·Ensure all available marketing channels are used to maximum effect, including online, email, PPC and social media
·Ensure all campaigns have clear, targeted messaging and convey a compelling value proposition
·Review and report on all campaigns against the agreed objectives, and identify key learnings that will increase the effectiveness of future campaigns

Content creation and management
Working closely with the Content Manager and other members of the marketing services team, you will also:
·Create compelling and impactful content by writing, editing and proofing content and communications for promotional material, online content, social media activity, email campaigns, newsletters and annual report
·Create and manage a presentation library, creating a core set of slides covering market positioning, strategic focus areas and core services and ad-hoc presentations required to support our spokespeople at conferences and events
·Identify opportunities for supporting imagery, infographics and video that simplify our messaging and relay complex processes and ideas in creative formats, and manage the process to create this content
·Ensure our website is maintained by updating and posting all agreed digital content using our Content Management System

Email marketing
Working closely with other members of the marketing services team, you will also plan and deliver email marketing campaigns by:
·Using our CRM system to ensure all email marketing campaigns are delivered to the relevant target audience
·Planning and delivering email newsletters to targeted segments of our membership
·Ensuring all email campaigns are aligned with other delivery channels, specifically online and social

Event and conference support
You will identify opportunities for exhibiting and speaking at third-party events and:
·Manage contra-marketing deals with third-party events
·Ensure all agreed speakers have maximum impact by supporting the creation of impactful presentations and supporting digital content
·Report on the results and key learnings of all third-party events
·You will also develop and manage programmes and content for our own events, ensure the creation of impactful presentations and supporting digital content.

Requirements of the role
·Professional marketing qualification – degree, CIM, CAM
·Solid experience as a marketing professional, working with and managing external agencies, to implement effective marketing campaigns integrating all communication channels
·Experience of product/service marketing in a B2B environment, ideally within the retail sector.
·Experience of successfully taking a product or service to market
·Project management and planning skills
·Exceptional copywriting and editing skills – for online and offline
·Ability to use email marketing software, delivering proven results
·Consultative style, able to work as a team with other key stakeholders in an organisation of our size
·Excellent planning, time management and organisational skills
·Proactive, enthusiastic and committed – a can-do attitude
·The ability to understand and explain complex ideas in creative ways
·Excellent attention to detail

·Knowledge and experience of retail sectors is desirable but not essential
·Ability to use Adobe Creative Suite – Photoshop, Dreamweaver, Illustrator, PremierePro

Apply for this role

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